Customer Success (CS) isn’t just for mature companies - it’s a game-changer for early-stage startups looking to drive retention and growth. This hands-on workshop is designed for founders new to CS, offering a streamlined introduction to the essential building blocks of an effective customer success strategy.
This session will cover the core elements of CS that every founder should know, including:
The key functions of CS - what you can’t afford to ignore, even with a small team
Setting up essential metrics with minimal tools and effort
Creating a simple customer journey map that supports product adoption and growth
Low-cost or free tools to monitor customer interactions and health
Building feedback loops that align customer insights with product improvements
You will leave with a mini-CS roadmap tailored to your startup’s stage and resources, helping you build a scalable and effective CS foundation. This workshop includes guided exercises, real-world examples, and practical takeaways you can implement immediately.
This session is a part of Startup Boston Week 2025 and is perfect for founders wearing multiple hats, very early-stage teams (pre-seed/seed) looking for the basics, and anyone needing a do-it-yourself playbook in the absence of a dedicated CS hire.
