Turning customers into collaborators starts with listening - and acting. A well-designed Voice of the Customer (VoC) program helps you gather meaningful feedback, implement improvements, and build stronger customer relationships that drive long-term growth. This session will walk you through the key steps to creating a VoC program that fits your startup’s stage and resources.
This session will cover essential strategies for:
Starting a VoC program from scratch - core components and best practices
Choosing the right feedback formats (surveys, interviews, advisory boards) and cadence
Prioritizing feedback without overwhelming your team
Closing the loop effectively - ensuring customers see their input reflected in product changes
Building organizational habits that keep your VoC program thriving long-term
You will leave with a structured plan for launching and sustaining a VoC program, plus actionable insights on how to turn customer feedback into a strategic advantage.
This session is a part of Startup Boston Week 2025 and is perfect for founders seeking a structured way to implement customer feedback, early-stage CS, product, or marketing teams building feedback into company culture, and anyone eager to foster deep customer relationships without big budgets.
