At some point, every founder faces the challenge of stepping back from day-to-day sales and building a scalable sales engine.
This session will explore how to transition from founder-led sales to a structured, scalable sales process, including:
When to hire a VP or Head of Sales - and how to find the right fit
How to systematize sales motions and metrics to track progress without being in every meeting
Training someone else to sell your product or service effectively
Letting go - mentally and operationally - without losing control of the sales process
Communicating your sales transition strategy to your board and investors
You’ll walk away with actionable strategies for scaling your sales process while maintaining strategic oversight—so you can focus on driving long-term growth.
This session is part of Startup Boston Week 2025 and is ideal for founders and startup teams preparing to scale after a seed or Series A round.
