Wednesday September 10, 2025 11:00am - 12:00pm EDT
AI is rapidly transforming the way startups bring their products to market - and those who know how to harness it early are gaining a serious edge.
In this tactical panel, startup founders and go-to-market (GTM) leaders will unpack how to practically apply AI across your sales and marketing motions. From automating prospecting to refining messaging and improving funnel performance, we’ll explore the real-world impact of AI on startup GTM strategies.
Whether you’re a founder building your first growth engine, a GTM leader looking to streamline efforts, or an early hire juggling sales and marketing, this session will offer grounded insights and frameworks you can apply right away.
We’ll dive into:
How AI can level-up prospecting and lead scoring from day one
Tools and platforms that automate key GTM workflows (and how to vet them)
Training AI tools to speak in your startup’s voice and value prop
Common missteps and risks to avoid when adopting AI
How to use AI to lower customer acquisition costs without losing the human touch
You’ll walk away with actionable ideas, tool recs, and smarter ways to scale your GTM efforts with limited resources.
This session is part of Startup Boston Week 2025 and is perfect for founders, GTM leaders, early sales and marketing hires, and anyone eager to use AI to grow smarter, not just faster.
Wednesday September 10, 2025 11:00am - 12:00pm EDT
