Not all metrics are created equal. In the early days of a startup, it's easy to get distracted by vanity metrics - but the real signals of business health are often buried beneath the noise.
This interactive workshop will break down the essential KPIs every founder and GTM leader should know, track, and report.
We’ll help you connect the dots between what’s happening in your funnel and what investors actually care about, so you can measure what matters and make smarter decisions, faster. You’ll learn:
Which KPIs are mission-critical at Seed vs. Series A
How to accurately track CAC, LTV, churn, and burn
What a clear, compelling dashboard looks like for investor updates
How to evaluate your sales funnel for true efficiency
How to avoid getting misled by vanity metrics
This session is part of Startup Boston Week 2025 and is perfect for founders, GTM operators, and sales leads looking to sharpen their data game and steer their startup with confidence.
