For early-stage startups, the first sales often rest squarely on the founder’s shoulders - but making the leap from scrappy solo selling to a repeatable sales engine is a milestone that defines growth.
In this session, we’ll explore the transition from founder-led selling to building your first sales team - what to keep, what to hand off, and how to do it without losing momentum. Designed for technical founders, solo entrepreneurs, and early-stage CEOs, this session is all about practical, real-world advice. We’ll cover:
How to build confidence in your own sales abilities - even if you’ve never sold before
Signs it’s time to hire your first sales rep (and what to look for)
How to shift responsibilities without dropping the ball
Common mistakes non-sales founders make - and how to avoid them
Strategies for balancing product development with the demands of sales
You’ll walk away with frameworks, stories, and next steps to help you own the early sales process and set your future team up for success.
This session is part of Startup Boston Week 2025 and is a must-attend for founders navigating the shift from doing it all to building a team that sells.
