Bringing on your first non-founder sales hire is a big leap - and getting it right can supercharge your startup’s growth. But with limited resources and no room for error, how do you find the right person, set them up for success, and avoid the most common early mistakes?
In this panel, experienced founders and sales leaders will walk through how to scope, hire, and onboard your first 1–3 sales reps. Whether you’re hiring an SDR, AE, or full-cycle rep, you’ll leave with the tools to make smart, confident hiring decisions. We’ll dive into:
What makes a great first sales hire - and what red flags to avoid
Whether to hire SDRs, AEs, or full-cycle reps first (and why)
How to structure onboarding and coaching for early sales hires
The KPIs that matter most at this stage
How to build systems and a sales culture that scales
This session is part of Startup Boston Week 2025 and is a must-attend for founders preparing to make their first sales hires.
