You’ve built something great - now how do you sell it? For first-time founders, launching a product is more than a marketing splash - it’s about building a go-to-market (GTM) motion that drives real revenue from day one.
In this hands-on workshop, we’ll help you create a structured, actionable GTM launch plan focused on sales, not just brand awareness.
From aligning with product and marketing to choosing the right launch approach, this session will give you the frameworks, templates, and confidence to launch with purpose - and close your first customers. We’ll dive into:
What a strong GTM launch plan actually includes
How to align your sales, marketing, and product teams around launch
When to soft launch vs go all-in - and how to decide
How to define and measure launch success in sales terms
Common GTM pitfalls and how to avoid them
This session is part of Startup Boston Week 2025 and is perfect for founders, PMs, and early GTM teams looking to build revenue-driven launch strategies that stick.
