Did you know that 82% of consumers are more likely to follow a micro-influencer recommendation than a big-name influencer? Micro-influencers have become a powerful yet underutilized tool for startups looking to drive authentic engagement and customer acquisition without large budgets.
This panel will feature industry experts from across the influencer ecosystem, sharing actionable insights on:
Identifying and evaluating micro-influencers who align with your brand
Crafting cost-effective influencer partnerships at different startup stages
Structuring agreements to drive business outcomes and authentic content
Measuring success beyond vanity metrics and optimizing ROI
Leveraging influencer-generated content across multiple channels
This session is designed for early-stage founders, D2C startup leaders, B2B marketers, and content managers looking to scale customer acquisition through authentic, scalable influencer strategies.