AI isn't just a luxury for startups—it's a transformative growth tool. In fact, studies show that startups leveraging AI can see conversion rates improve by up to 20%, giving you a serious competitive edge. In this hands-on workshop, you'll progress from AI fundamentals to advanced implementation, collaboratively building a functioning AI agent modeled after your ideal customer profile—right there in the session. You'll walk away with this custom agent plus a tailored strategy for scaling AI across all your marketing efforts. This session will cover the critical aspects of AI-powered marketing, including:
Creating a strategic AI implementation roadmap aligned with your specific marketing goals and resource constraints
Mastering advanced prompting techniques that generate exceptional outputs for content creation, analytics, and customer targeting
Building and customizing AI agents that mirror your ideal customers—allowing you to test messaging and automate engagement without technical expertise
Evaluating which AI platforms deliver maximum ROI for early-stage startups at different growth stages
Through live demos, guided exercises, and collaborative problem-solving, you'll gain practical skills to immediately implement in your business. This workshop empowers early-stage founders, startup marketing managers, and growth professionals to harness AI's full potential without enterprise-level budgets. This session is a part of Startup Boston Week 2025 and is perfect for early-stage founders, startup marketing managers, and growth professionals looking to maximize impact with limited resources.