Hiring your first marketing lead is a pivotal moment for any startup - but figuring out who to hire, when to hire, and what skills you actually need can be overwhelming.
This session will cover the critical aspects of making your first marketing hires, including:
What specific marketing skills and experience to prioritize based on your business model and growth stage
When to hire in-house versus working with a fractional CMO or contractor
How to write a compelling job description that attracts the right talent
Salary ranges and budget expectations for different marketing roles in the Boston startup ecosystem
How to evaluate marketing candidates even if you don’t have marketing expertise
You will gain insights into structuring a progressive marketing team, setting realistic performance expectations for new hires, and identifying early warning signs that a hire isn’t working out. Panelists will share real-world hiring wins and mistakes, equipping you with actionable frameworks to make confident marketing decisions.
This session is a part of Startup Boston Week 2025 and is perfect for early-stage founders, technical founders, and startup executives looking to formalize their marketing efforts and build a scalable team.
