Maximizing your presence at trade shows and through traditional marketing channels like flyers, brochures, and direct mail can drive significant business growth - even with limited resources.
This session will cover key strategies for getting the most out of your marketing investments, including:
How to strategically select trade shows and direct marketing efforts based on business goals and budget constraints
Pre-show and pre-campaign research and outreach tactics that lead to high-quality conversations and leads
Creative booth alternatives, on-site activations, and marketing materials that grab attention without premium sponsorship costs
Building a follow-up system that maintains momentum and converts conversations into deals
You will gain insights into building a scalable, cost-effective marketing strategy, using AI and automation to streamline outreach and follow-up, and developing creative, memorable brand experiences that continue delivering value long after the event or campaign ends.
This session is part of Startup Boston Week 2025 and is perfect for startup founders, marketers, and business development professionals seeking to maximize trade show and marketing ROI on a startup budget.
