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Monday, September 8
 

8:00am EDT

Day 1 - SBW2025
Monday September 8, 2025 8:00am - 8:00pm EDT
Add Day One of SBW2025 to your calendar by clicking this link:
https://www.addevent.com/event/kr25582610
Monday September 8, 2025 8:00am - 8:00pm EDT
Suffolk University 120 Tremont Street, Boston, MA

9:30am EDT

Founders-First CS: A Crash Course in Building Customer Success from the Ground Up
Monday September 8, 2025 9:30am - 10:30am EDT
Customer Success (CS) isn’t just for mature companies - it’s a game-changer for early-stage startups looking to drive retention and growth. This hands-on workshop is designed for founders new to CS, offering a streamlined introduction to the essential building blocks of an effective customer success strategy.

This session will cover the core elements of CS that every founder should know, including:
  • The key functions of CS - what you can’t afford to ignore, even with a small team
  • Setting up essential metrics with minimal tools and effort
  • Creating a simple customer journey map that supports product adoption and growth
  • Low-cost or free tools to monitor customer interactions and health
  • Building feedback loops that align customer insights with product improvements


You will leave with a mini-CS roadmap tailored to your startup’s stage and resources, helping you build a scalable and effective CS foundation. This workshop includes guided exercises, real-world examples, and practical takeaways you can implement immediately.

This session is a part of Startup Boston Week 2025 and is perfect for founders wearing multiple hats, very early-stage teams (pre-seed/seed) looking for the basics, and anyone needing a do-it-yourself playbook in the absence of a dedicated CS hire.
Monday September 8, 2025 9:30am - 10:30am EDT

9:30am EDT

Tech-Savvy Without the Code: Building a Startup as a Non-Technical Founder
Monday September 8, 2025 9:30am - 10:30am EDT
Building a tech startup without a technical background? This session will give you the tools to make smart technology decisions, hire the right developers, and avoid costly mistakes - all without needing to code. 
You’ll walk away with insights into:

  • How to assess your startup’s tech needs and choose between custom or off-the-shelf solutions
  • When (and if) you need a technical co-founder
  • Managing tech projects effectively: budgets, milestones, and scope creep
  • Leveraging AI and automation tools that actually matter for startups
  • Building credibility with investors as a non-technical founder
  • The best no-code and low-code platforms for building and scaling an MVP

You’ll gain the confidence to make strategic tech decisions and lead your startup to success, even if you don’t know how to code.

This session is a part of Startup Boston Week 2025 and is perfect for early-stage founders without a tech background, entrepreneurs navigating hiring decisions, and startup teams looking to avoid technical pitfalls.
Monday September 8, 2025 9:30am - 10:30am EDT

11:00am EDT

Building Your CS Dream Team: Hiring and Growing for Early-Stage Success
Monday September 8, 2025 11:00am - 12:00pm EDT
Customer Success (CS) can be a game-changer for early-stage startups - but when and how should you start building a CS team? This panel will dive into the strategic side of hiring and growing a CS function, helping founders and startup leaders make informed decisions about structuring and scaling their teams.

This session will cover key insights on:

  • When to hire your first CS professional and how to spot the right fit
  • Defining CS roles and responsibilities in a small, resource-constrained team
  • Scaling your CS team over time as your startup matures
  • Crafting clear career paths to keep CS talent engaged and motivated
  • Essential skills for early-stage CS roles and how to evaluate them during hiring
  • Setting up success metrics that align with business outcomes and team growth

Panelists will share real-world stories about establishing early CS roles, aligning them with company goals, and nurturing long-term success in lean environments.

This session is a part of Startup Boston Week 2025 and is perfect for founders making their first CS hire, startup leaders unsure how to structure CS roles, and anyone interested in building career development pathways within a fast-growing startup.
Monday September 8, 2025 11:00am - 12:00pm EDT

11:00am EDT

Finding the Right Guide: How Early-Stage Founders Can Leverage Advisors & Mentors
Monday September 8, 2025 11:00am - 12:00pm EDT
Building a strong network of advisors and mentors can accelerate your startup’s growth and help you avoid costly mistakes. 

This session will cover how early-stage founders can find the right advisors and mentors, structure these relationships effectively, and maximize their impact, including:

  • Why advisors and mentors are critical for early-stage success
  • How to identify the right advisors and mentors for your startup’s needs
  • Best practices for approaching and onboarding advisors
  • Structuring advisor relationships: equity, compensation, and expectations
  • Avoiding common pitfalls when building an advisory board
  • How to maintain a productive and lasting relationship with advisors

This session is part of Startup Boston Week 2025 and is ideal for founders seeking strategic guidance, first-time entrepreneurs looking to grow their networks, and startups considering formal advisory boards.
Monday September 8, 2025 11:00am - 12:00pm EDT

12:00pm EDT

Tech Meets Property: How Proptech is Shaping the Future of Real Estate
Monday September 8, 2025 12:00pm - 1:00pm EDT
From streamlining property management to reshaping real estate investment strategies, Proptech is transforming the way we buy, sell, and manage property. 

In this fireside chat, industry leaders will explore how technology is driving innovation in real estate, including:

  • How Proptech startups are changing real estate investment and management
  • The challenges of integrating Proptech into traditional real estate practices
  • Ensuring data security and privacy in Proptech solutions
  • Emerging trends in Proptech that investors and developers should watch

You’ll leave with a better understanding of how to navigate the evolving real estate landscape and leverage Proptech to stay competitive.

This session is part of Startup Boston Week 2025 and is perfect for Proptech founders, real estate developers, property managers, and investors exploring opportunities at the intersection of real estate and technology.
Monday September 8, 2025 12:00pm - 1:00pm EDT

1:00pm EDT

Forcing Product-Market Fit: Turning Feature Requests into Product Insights that Stick
Monday September 8, 2025 1:00pm - 2:00pm EDT
Handling demanding customers and endless feature requests is part of the startup grind - but how you respond can make or break customer relationships. This tactical session will help you turn challenging customer feedback into valuable product insights, strengthening customer trust and long-term retention.

This session will cover practical strategies for:

  • Calming heated customer demands with the right language and tone
  • Tactfully saying “no” to feature requests without alienating customers
  • Creating frameworks to turn negative feedback into positive product momentum
  • Knowing when (and how) to escalate issues to the right team member
  • Using proactive communication to prevent conflicts before they start

You will leave with a clear process for handling feature requests and customer conflicts, plus real-world insights on how to balance customer feedback with strategic product decisions.

This session is a part of Startup Boston Week 2025 and is perfect for founders on the front lines of customer complaints, early-stage CS and support staff looking to sharpen their soft skills, and product managers overwhelmed by urgent or unrealistic feature demands.
Monday September 8, 2025 1:00pm - 2:00pm EDT

1:00pm EDT

Slice It Right: Dividing Startup Equity Without the Drama
Monday September 8, 2025 1:00pm - 2:00pm EDT
Understanding how to structure and manage equity is essential for setting your startup up for long-term success. 

This session will break down the fundamentals of equity management, from dividing shares to setting up vesting schedules and managing your cap table, including:

  • How to fairly split equity among co-founders and early hires
  • The relationship between equity ownership and decision-making power
  • Why vesting schedules matter and how to structure them
  • Managing equity for advisors, early hires, and investors
  • Tools for tracking and managing your cap table
  • How equity decisions impact fundraising and long-term growth

This session is part of Startup Boston Week 2025 and is ideal for founders negotiating equity splits, early-stage entrepreneurs setting up cap tables, and first-time founders seeking clarity on equity basics.
Monday September 8, 2025 1:00pm - 2:00pm EDT

2:30pm EDT

Give Your Customers a Mic: How to Build a Killer VoC Program
Monday September 8, 2025 2:30pm - 3:30pm EDT
Turning customers into collaborators starts with listening - and acting. A well-designed Voice of the Customer (VoC) program helps you gather meaningful feedback, implement improvements, and build stronger customer relationships that drive long-term growth. This session will walk you through the key steps to creating a VoC program that fits your startup’s stage and resources.

This session will cover essential strategies for:

  • Starting a VoC program from scratch - core components and best practices
  • Choosing the right feedback formats (surveys, interviews, advisory boards) and cadence
  • Prioritizing feedback without overwhelming your team
  • Closing the loop effectively - ensuring customers see their input reflected in product changes
  • Building organizational habits that keep your VoC program thriving long-term

You will leave with a structured plan for launching and sustaining a VoC program, plus actionable insights on how to turn customer feedback into a strategic advantage.

This session is a part of Startup Boston Week 2025 and is perfect for founders seeking a structured way to implement customer feedback, early-stage CS, product, or marketing teams building feedback into company culture, and anyone eager to foster deep customer relationships without big budgets.
Monday September 8, 2025 2:30pm - 3:30pm EDT

2:30pm EDT

From Fit to Funds: Turning Product-Market Fit into Early Revenue
Monday September 8, 2025 2:30pm - 3:30pm EDT
Bridging the gap between product-market fit and sustainable revenue is one of the biggest challenges for early-stage startups. 

This session will provide practical strategies for validating your product idea, identifying paying customers, and implementing effective monetization strategies, including:

  • Identifying key indicators of product-market fit and revenue potential
  • Choosing the right early-stage monetization strategy for your startup
  • Using customer feedback and data to iterate on your product and increase revenue
  • Knowing when (and how) to pivot based on revenue insights
  • Balancing user growth with early-stage revenue generation

You will gain insights into turning early traction into sustainable business growth, understanding how to measure success, and avoiding common early-stage monetization mistakes.

This session is part of Startup Boston Week 2025 and is perfect for early-stage founders with an MVP, technical founders with limited sales experience, and teams under pressure to show traction within the first 12–18 months of funding.
Monday September 8, 2025 2:30pm - 3:30pm EDT

4:00pm EDT

The Crystal Ball: Mastering Health Scores to Predict (and Prevent) Churn
Monday September 8, 2025 4:00pm - 5:00pm EDT
Spotting at-risk customers early can save your startup time, money, and momentum. This panel will cover practical, no-frills methods for tracking customer health - even if you don’t have a dedicated analytics team—so you can predict churn before it happens.

This session will cover key strategies for:

  • Defining simple health metrics that early-stage startups can track easily
  • Setting up a basic health score without expensive tools or complex systems
  • Identifying red flags - the usage and engagement trends that signal churn risk
  • Knowing when (and how) to intervene with high-risk customers
  • Collaborating across product and CS teams to align on churn prediction and prevention

Panelists will share real-world examples of how startups have built effective health-scoring models with limited resources - and how those insights have driven higher retention.

This session is a part of Startup Boston Week 2025 and is perfect for founders needing to prioritize resources, early CS hires tasked with building health-scoring models, and product and data teams working without a full-blown analytics stack.
Monday September 8, 2025 4:00pm - 5:00pm EDT

4:00pm EDT

Selling the Dream: Raising Pre-Seed Capital as a First-Time Founder
Monday September 8, 2025 4:00pm - 5:00pm EDT
Securing pre-seed funding as a first-time founder requires more than just a great idea - it’s about selling the vision. 

This session will provide a roadmap for early-stage fundraising, helping you communicate your startup’s potential with confidence, including:

  • Crafting a compelling pre-seed pitch deck
  • Understanding SAFE agreements and when to use them
  • Identifying and targeting the right early-stage investors
  • Presenting key metrics and milestones without significant traction
  • Managing equity strategies for early-stage growth

You will gain insights into approaching the right investors, handling early-stage risk, and creating a pitch that resonates even before you have significant traction.

This session is part of Startup Boston Week 2025 and is perfect for first-time founders preparing for their first funding round or looking to sell their vision to early-stage investors.
Monday September 8, 2025 4:00pm - 5:00pm EDT

5:30pm EDT

Mastering Value Frameworks: Unlocking Retention and Fueling Customer Growth
Monday September 8, 2025 5:30pm - 6:30pm EDT
Building a great product isn’t enough - your customers need to see and experience its value at every stage of their journey. This tactical session will demystify the concept of “Value Frameworks,” showing you how to define, measure, and communicate the value your product delivers across the entire customer lifecycle.

This session will cover the key elements of building and implementing a Value Framework, including:

  • What exactly is a Value Framework and how it differs from standard KPIs and metrics
  • Tailoring Value Frameworks to different customer segments and use cases
  • Onboarding best practices - from welcome emails to milestone markers and health tracking
  • Identifying critical “aha moments” during onboarding to drive faster adoption
  • Retention strategies rooted in customer value - ensuring customers experience benefits at every touchpoint
  • Operationalizing Value Frameworks without overwhelming your lean team

You will leave with a clear blueprint for creating a Value Framework that strengthens customer engagement, drives higher retention, and fuels long-term growth. This session includes real-world examples, practical quick wins, and actionable insights to help you immediately enhance your customer success strategy.

This session is a part of Startup Boston Week 2025 and is perfect for early-stage founders looking to build a repeatable retention strategy, Customer Success leaders seeking to communicate ROI more effectively, product managers aligning roadmaps with customer outcomes, and sales teams aiming to highlight product value during the buying process.
Monday September 8, 2025 5:30pm - 6:30pm EDT

5:30pm EDT

Market-Proof Your Startup: Thriving Through Shifts and Trends
Monday September 8, 2025 5:30pm - 6:30pm EDT
Markets change - successful startups adapt. In this fireside chat, a seasoned entrepreneur will share hard-earned lessons and real-world strategies for navigating market shifts and positioning your startup for future success. 

You’ll learn:

  • How to build a culture of adaptability and innovation
  • Lessons from past market disruptions and how to apply them
  • Balancing short-term needs with long-term positioning
  • Strategies for anticipating and preparing for market shifts
  • Common pitfalls in responding to changes - and how to avoid them

You’ll leave with actionable insights to help your startup stay resilient and seize new opportunities, no matter how the market evolves.

This session is a part of Startup Boston Week 2025 and is ideal for early-stage founders, entrepreneurs navigating dynamic markets, and startup leaders looking to build long-term adaptability.
Monday September 8, 2025 5:30pm - 6:30pm EDT
 
Tuesday, September 9
 

8:00am EDT

Day 2 - SBW2025
Tuesday September 9, 2025 8:00am - 8:00pm EDT
Add Day Two of SBW2025 to your calendar by clicking this link:
https://www.addevent.com/event/ax25582618 
Tuesday September 9, 2025 8:00am - 8:00pm EDT
Suffolk University 120 Tremont Street, Boston, MA

9:30am EDT

Founder Confessions: The Highs, Lows, and Rollercoaster Moments
Tuesday September 9, 2025 9:30am - 10:30am EDT
Startup life isn’t all wins and unicorn valuations. This session pulls back the curtain on the real highs and lows of building a company, featuring true stories of successes, failures, and the hard-earned lessons in between, including:

  • How founders navigated some of the toughest moments in their startup journey
  • The most rewarding wins—and the hidden challenges behind them
  • Lessons learned about resilience, leadership, and decision-making
  • How to find support and resources during difficult times
  • What founders wish they knew before starting their journey

You’ll walk away with a better understanding of the emotional rollercoaster of startup life—and practical insights on how to weather the storms and celebrate the wins.

This session is part of Startup Boston Week 2025 and is ideal for founders, startup operators, and anyone considering launching a company.
Tuesday September 9, 2025 9:30am - 10:30am EDT

11:00am EDT

On Board and On Point: Turning Feedback into Strategic Wins
Tuesday September 9, 2025 11:00am - 12:00pm EDT
As a growth-stage startup, your board can be a powerful asset - or a major source of friction. This session will explore how to effectively manage board relationships, align expectations, and leverage strategic input to drive business success, including:

  • Understanding the role of the board in governance, oversight, and strategic input
  • How board composition evolves as your company grows
  • Setting clear, proactive communication practices to align the board with company priorities
  • Preparing for board meetings without losing operational focus
  • Managing tough conversations and navigating challenging feedback
  • Turning your board into a strategic advantage rather than a time sink

You’ll gain insights into structuring a high-performing board, improving communication, and using strategic guidance to accelerate growth.

This session is part of Startup Boston Week 2025 and is perfect for founders, CEOs, and leadership teams of growth-stage startups looking to strengthen their board dynamics and strategic alignment.
Tuesday September 9, 2025 11:00am - 12:00pm EDT

12:00pm EDT

Building the Future: How Robotics and Automation Are Changing Everything
Tuesday September 9, 2025 12:00pm - 1:00pm EDT
From factory floors to hospital rooms, robotics and automation are reshaping industries and redefining what’s possible. This panel will explore the latest breakthroughs in robotics and how startups are driving change across manufacturing, healthcare, and beyond. Key topics include:

  • How robotics startups are transforming industries like manufacturing and healthcare
  • The biggest technical challenges facing robotics companies in Boston
  • How Boston can maintain its leadership in robotics innovation
  • Ethical and regulatory considerations in the development of autonomous robots

You’ll leave with a deeper understanding of the future of robotics and how to navigate the opportunities and challenges ahead.

This session is part of Startup Boston Week 2025 and is ideal for robotics founders, tech developers, investors, and business leaders exploring the intersection of automation and innovation.
Tuesday September 9, 2025 12:00pm - 1:00pm EDT

1:00pm EDT

Team Building or Team Bleeding? Hiring Smart as You Scale
Tuesday September 9, 2025 1:00pm - 2:00pm EDT
Hiring the right people at the right time is critical for scaling your startup effectively. This session will explore how to build a talent strategy that aligns with your company’s growth, including:

  • How to balance immediate hiring needs with projected growth
  • Which roles to hire for internally vs. outsource to contractors or agencies
  • How team structures evolve through different growth phases
  • When is the right time to hire key leadership and operational roles
  • Strategies for attracting and retaining top talent in a competitive market

You’ll leave with a clear understanding of how to create a hiring plan that supports your company’s long-term success without overextending resources.

This session is part of Startup Boston Week 2025 and is ideal for founders and startup teams scaling after a seed or Series A round.
Tuesday September 9, 2025 1:00pm - 2:00pm EDT

2:30pm EDT

Boss Mode: Leveling Up Your Leadership as You Scale
Tuesday September 9, 2025 2:30pm - 3:30pm EDT
Scaling a company requires more than just business growth - it demands personal and professional growth from its leaders. 

This session will explore how to evolve your leadership style as your company scales, including:

  • How to shift from founder to executive - developing leadership skills that scale
  • Lessons from founders who have successfully (and unsuccessfully) navigated this transition
  • Evolving team management structures and dynamics as the company grows
  • Building systems and processes to support your growth as a leader
  • Developing a leadership persona that inspires confidence from your team, board, and investors

You’ll leave with insights and practical strategies to help you grow alongside your company and lead with clarity and confidence.

This session is part of Startup Boston Week 2025 and is ideal for founders and startup teams scaling after a seed or Series A round.
Tuesday September 9, 2025 2:30pm - 3:30pm EDT

4:00pm EDT

Passing the Sales Baton: Scaling Revenue Without Losing Control
Tuesday September 9, 2025 4:00pm - 5:00pm EDT
At some point, every founder faces the challenge of stepping back from day-to-day sales and building a scalable sales engine. 

This session will explore how to transition from founder-led sales to a structured, scalable sales process, including:

  • When to hire a VP or Head of Sales - and how to find the right fit
  • How to systematize sales motions and metrics to track progress without being in every meeting
  • Training someone else to sell your product or service effectively
  • Letting go - mentally and operationally - without losing control of the sales process
  • Communicating your sales transition strategy to your board and investors

You’ll walk away with actionable strategies for scaling your sales process while maintaining strategic oversight—so you can focus on driving long-term growth.

This session is part of Startup Boston Week 2025 and is ideal for founders and startup teams preparing to scale after a seed or Series A round.
Tuesday September 9, 2025 4:00pm - 5:00pm EDT

5:30pm EDT

Taming the Beast: Breaking Down Big Hairy Goals into Bite-Sized Wins
Tuesday September 9, 2025 5:30pm - 6:30pm EDT
Thinking big is essential - but knowing how to break down ambitious goals into achievable milestones is the key to startup success. This session will guide you through the art of strategic goal-setting, including:

  • Why setting clear goals is essential for long-term growth
  • Defining and using common goal-setting frameworks (KPIs, OKRs, SMART)
  • How to set effective goals that drive focus and accountability
  • The consequences of poor goal-setting—and how to fix it
  • Best practices for involving your team in goal-setting and tracking
  • Setting up a dashboard to measure progress and stay on course

You’ll leave with a clear framework for setting and tracking meaningful goals - so you can turn your big vision into actionable progress.

This session is part of Startup Boston Week 2025 and is perfect for founders, product leaders, and startup teams - especially those without a business background.
Tuesday September 9, 2025 5:30pm - 6:30pm EDT
 
Wednesday, September 10
 

8:00am EDT

Day 3 - SBW2025
Wednesday September 10, 2025 8:00am - 8:00pm EDT
Add Day Three of SBW2025 to your calendar by clicking this link:
https://www.addevent.com/event/CN25582620 
Wednesday September 10, 2025 8:00am - 8:00pm EDT
Suffolk University 120 Tremont Street, Boston, MA

9:30am EDT

Launch Like a Pro: GTM Playbooks for Founders and Early Teams
Wednesday September 10, 2025 9:30am - 10:30am EDT
You’ve built something great - now how do you sell it? For first-time founders, launching a product is more than a marketing splash - it’s about building a go-to-market (GTM) motion that drives real revenue from day one.

In this hands-on workshop, we’ll help you create a structured, actionable GTM launch plan focused on sales, not just brand awareness. 

From aligning with product and marketing to choosing the right launch approach, this session will give you the frameworks, templates, and confidence to launch with purpose - and close your first customers. We’ll dive into:

  • What a strong GTM launch plan actually includes
  • How to align your sales, marketing, and product teams around launch
  • When to soft launch vs go all-in - and how to decide
  • How to define and measure launch success in sales terms
  • Common GTM pitfalls and how to avoid them


This session is part of Startup Boston Week 2025 and is perfect for founders, PMs, and early GTM teams looking to build revenue-driven launch strategies that stick.
Wednesday September 10, 2025 9:30am - 10:30am EDT

11:00am EDT

AI in Go-To-Market: The New Playbook for Startups
Wednesday September 10, 2025 11:00am - 12:00pm EDT
AI is rapidly transforming the way startups bring their products to market - and those who know how to harness it early are gaining a serious edge.

In this tactical panel, startup founders and go-to-market (GTM) leaders will unpack how to practically apply AI across your sales and marketing motions. From automating prospecting to refining messaging and improving funnel performance, we’ll explore the real-world impact of AI on startup GTM strategies.

Whether you’re a founder building your first growth engine, a GTM leader looking to streamline efforts, or an early hire juggling sales and marketing, this session will offer grounded insights and frameworks you can apply right away.

We’ll dive into:
  • How AI can level-up prospecting and lead scoring from day one
  • Tools and platforms that automate key GTM workflows (and how to vet them)
  • Training AI tools to speak in your startup’s voice and value prop
  • Common missteps and risks to avoid when adopting AI
  • How to use AI to lower customer acquisition costs without losing the human touch

You’ll walk away with actionable ideas, tool recs, and smarter ways to scale your GTM efforts with limited resources.

This session is part of Startup Boston Week 2025 and is perfect for founders, GTM leaders, early sales and marketing hires, and anyone eager to use AI to grow smarter, not just faster.
Wednesday September 10, 2025 11:00am - 12:00pm EDT

12:00pm EDT

Healthtech Unplugged: How Technology is Revolutionizing Patient Care
Wednesday September 10, 2025 12:00pm - 1:00pm EDT
Healthtech is transforming how patients receive care and how healthcare organizations operate - but navigating this highly regulated, complex industry isn’t easy. 

In this fireside chat, leading voices in healthtech will explore how startups and innovators are tackling the biggest challenges in healthcare delivery and patient outcomes, including:

  • Managing patient data securely while staying HIPAA-compliant
  • The role of AI and machine learning in improving healthcare outcomes
  • Effective strategies for integrating healthtech solutions into traditional healthcare systems
  • Overcoming barriers to adoption—making tech accessible for providers of all skill levels
  • Scaling healthtech solutions across diverse healthcare settings

You’ll gain insights into the future of healthtech and how to position your company to thrive in a rapidly evolving industry.

This session is part of Startup Boston Week 2025 and is ideal for healthcare entrepreneurs, investors, healthcare executives, and tech professionals looking to drive meaningful change in patient care and healthcare delivery.
Wednesday September 10, 2025 12:00pm - 1:00pm EDT

1:00pm EDT

Monetization That Scales: How Pricing and Packaging Evolve from MVP to Scale
Wednesday September 10, 2025 1:00pm - 2:00pm EDT
Your pricing model isn’t just a number - it’s a strategy that can unlock growth or hold you back. For early-stage startups, getting monetization right is critical, but too often it’s treated like an afterthought.

In this session, we will break down how to choose, test, and scale a pricing strategy that actually works. You’ll get tactical advice on monetization models, key metrics to track, and common mistakes to avoid when building a revenue engine that scales. We’ll cover:

  • Proven pricing models for SaaS startups - and when to use them
  • How to evolve your pricing without alienating early users
  • Metrics that matter most when it comes to monetization
  • How to test pricing effectively (and avoid guesswork)
  • What investors look for in your pricing and revenue model


This session is part of Startup Boston Week 2025 and is ideal for founders, product managers, and early business leaders looking to build sustainable, scalable revenue from day one.
Wednesday September 10, 2025 1:00pm - 2:00pm EDT

2:30pm EDT

Don’t Chase Vanity Metrics: The Sales KPIs That Count
Wednesday September 10, 2025 2:30pm - 3:30pm EDT
Not all metrics are created equal. In the early days of a startup, it's easy to get distracted by vanity metrics - but the real signals of business health are often buried beneath the noise.

This interactive workshop will break down the essential KPIs every founder and GTM leader should know, track, and report. 

We’ll help you connect the dots between what’s happening in your funnel and what investors actually care about, so you can measure what matters and make smarter decisions, faster. You’ll learn:

  • Which KPIs are mission-critical at Seed vs. Series A
  • How to accurately track CAC, LTV, churn, and burn
  • What a clear, compelling dashboard looks like for investor updates
  • How to evaluate your sales funnel for true efficiency
  • How to avoid getting misled by vanity metrics


This session is part of Startup Boston Week 2025 and is perfect for founders, GTM operators, and sales leads looking to sharpen their data game and steer their startup with confidence.
Wednesday September 10, 2025 2:30pm - 3:30pm EDT

4:00pm EDT

Letting Go of the Reins: How to Scale Beyond Founder-led Sales
Wednesday September 10, 2025 4:00pm - 5:00pm EDT
For early-stage startups, the first sales often rest squarely on the founder’s shoulders - but making the leap from scrappy solo selling to a repeatable sales engine is a milestone that defines growth.

In this session, we’ll explore the transition from founder-led selling to building your first sales team - what to keep, what to hand off, and how to do it without losing momentum. Designed for technical founders, solo entrepreneurs, and early-stage CEOs, this session is all about practical, real-world advice. We’ll cover:

  • How to build confidence in your own sales abilities - even if you’ve never sold before
  • Signs it’s time to hire your first sales rep (and what to look for)
  • How to shift responsibilities without dropping the ball
  • Common mistakes non-sales founders make - and how to avoid them
  • Strategies for balancing product development with the demands of sales


You’ll walk away with frameworks, stories, and next steps to help you own the early sales process and set your future team up for success.

This session is part of Startup Boston Week 2025 and is a must-attend for founders navigating the shift from doing it all to building a team that sells.
Wednesday September 10, 2025 4:00pm - 5:00pm EDT

5:30pm EDT

Sales Hire #1: Traits, Timing, and Pitfalls
Wednesday September 10, 2025 5:30pm - 6:30pm EDT
Bringing on your first non-founder sales hire is a big leap - and getting it right can supercharge your startup’s growth. But with limited resources and no room for error, how do you find the right person, set them up for success, and avoid the most common early mistakes?

In this panel, experienced founders and sales leaders will walk through how to scope, hire, and onboard your first 1–3 sales reps. Whether you’re hiring an SDR, AE, or full-cycle rep, you’ll leave with the tools to make smart, confident hiring decisions. We’ll dive into:

  • What makes a great first sales hire - and what red flags to avoid
  • Whether to hire SDRs, AEs, or full-cycle reps first (and why)
  • How to structure onboarding and coaching for early sales hires
  • The KPIs that matter most at this stage
  • How to build systems and a sales culture that scales


This session is part of Startup Boston Week 2025 and is a must-attend for founders preparing to make their first sales hires.
Wednesday September 10, 2025 5:30pm - 6:30pm EDT
 
Thursday, September 11
 

8:00am EDT

Day 4 - SBW2025
Thursday September 11, 2025 8:00am - 8:00pm EDT
Add Day Four of SBW2025 to your calendar by clicking this link:
https://www.addevent.com/event/GY25582627 
Thursday September 11, 2025 8:00am - 8:00pm EDT
Suffolk University 120 Tremont Street, Boston, MA

9:30am EDT

Preventing Burnout in Startups: Creating a Sustainable, High-Performing Team
Thursday September 11, 2025 9:30am - 10:30am EDT
Startups operate at a fast pace with lean teams, and while this fosters innovation, it can also lead to burnout if not managed effectively. 

This session will explore practical strategies for preventing burnout while maintaining productivity, focusing on HR policies, leadership approaches, and cultural shifts that allow for high performance without exhaustion, including:

  • Identifying early warning signs of burnout and implementing proactive HR interventions
  • Promoting employee well-being while maintaining a lean operation
  • The critical role of leadership in preventing burnout and fostering resilience
  • Leveraging flexible work policies and benefits to create a healthier work environment
  • Practical methods for maintaining high energy and motivation in resource-constrained teams

This session is part of Startup Boston Week 2025 and is perfect for founders, People Ops leaders, and managers who are looking to build resilient, motivated teams while keeping operations efficient.
Thursday September 11, 2025 9:30am - 10:30am EDT

11:00am EDT

Making the Business Case for People Ops: How HR Leaders Can Secure Resources and Support
Thursday September 11, 2025 11:00am - 12:00pm EDT
HR and People Ops leaders often face challenges in securing the resources they need because People functions are not always prioritized by founders and finance leaders.
This session will provide effective strategies for advocating for People Ops investments, demonstrating their value, and positioning People Ops as a strategic driver of business success—not just a support function. We’ll explore how strong People practices fuel growth, reduce risk, and build long-term value across the organization, including:
  • Positioning People Ops as a strategic function rather than a cost center
  • Leveraging data and metrics to advocate for People Ops resources
  • Aligning People Ops initiatives with core business objectives to drive measurable impact
  • Communicating HR and People priorities in ways that resonate with founders and finance leaders
  • Measuring and demonstrating ROI on People Ops investments
  • Understanding the difference between People Ops and HR—and how to brand your organization accordingly to attract talent, align internally, and communicate externally


This session is part of Startup Boston Week 2025 and is ideal for HR leaders, People Ops professionals, startup founders, and finance leaders who want to integrate People strategy into business strategy and better advocate for the resources and support these functions need to thrive.
Thursday September 11, 2025 11:00am - 12:00pm EDT

12:00pm EDT

Innovations in Life Sciences: From Lab to Market
Thursday September 11, 2025 12:00pm - 1:00pm EDT
Boston is at the forefront of biotech innovation, but the path from groundbreaking research to commercial success is complex. 

This session will explore how biotech startups can bridge the gap between scientific discovery and market readiness. Key topics include:

  • The most promising biotech innovations emerging from Boston’s ecosystem
  • How to approach the transition from early-stage research to commercialization
  • The biggest challenges in securing funding for biotech startups
  • How to improve collaboration between biotech startups and academic institutions

This session is part of Startup Boston Week 2025 and is designed for biotech entrepreneurs, investors, R&D leaders, and anyone shaping the future of life sciences.
Thursday September 11, 2025 12:00pm - 1:00pm EDT

1:00pm EDT

Existence to Excellence: Using Culture to Scale with Soul
Thursday September 11, 2025 1:00pm - 2:00pm EDT
As startups scale, maintaining a strong company culture becomes increasingly challenging. This session will dive into why it’s essential to build an intentional culture early on - and how it can optimize your company’s chance of success as you grow.

We’ll provide a clear roadmap for creating and evolving your culture, so that your company, your clients, and your people can thrive together. Key topics include:

  • Understanding what culture is and why it matters - especially in the early stages
  • Getting started with establishing your culture
  • Operationalizing culture so it’s woven into your employee lifecycle and aligned with your company strategy
  • The importance of discipline and evolution in maintaining a healthy culture
  • Practical strategies to scale culture intentionally as your company grows


You will leave this session with actionable insights to build a culture that supports sustainable growth and enhances your company’s long-term success.

This session is a part of Startup Boston Week 2025 and is perfect for founders, CEOs, early-stage startup leaders, and managers responsible for culture and engagement in high-growth companies.
Thursday September 11, 2025 1:00pm - 2:00pm EDT

2:30pm EDT

AI in People Ops: How Startups Can Harness AI to Build and Support Sustainable Teams
Thursday September 11, 2025 2:30pm - 3:30pm EDT
AI is revolutionizing every aspect of the workplace, and People Ops is no exception. From streamlining recruiting and onboarding processes to enhancing performance management and employee engagement, AI-powered tools present startups with both opportunities and challenges. 

This session will explore how startups can harness the power of AI to build efficient, sustainable teams while navigating the complexities of HR processes. Covering key insights on:

  • Improving hiring and talent acquisition through AI-driven tools and automation
  • Evaluating the best AI tools for People Ops and how startups can assess their value
  • Ethical considerations when implementing AI in HR processes
  • Leveraging AI-driven insights to enhance employee engagement and retention
  • Understanding the limitations of AI in People Ops and where human oversight is essential

You will leave with a clear understanding of how to integrate AI into your HR practices effectively while maintaining a focus on ethics and human-centered decision-making.

This session is a part of Startup Boston Week 2025 and is perfect for startup founders, People Ops professionals, and managers interested in leveraging AI to streamline HR processes and improve the overall employee experience.
Thursday September 11, 2025 2:30pm - 3:30pm EDT

4:00pm EDT

Performance Management in Startups: Crafting the Perfect Approach for Your Team
Thursday September 11, 2025 4:00pm - 5:00pm EDT
 Startups often face the challenge of balancing the need for structure with the flexibility that drives innovation.
This session will explore various performance management approaches—from formal review cycles to continuous feedback models—and provide guidance on how startups can tailor their approach to align with their stage of growth. We’ll discuss:
  • Deciding when to introduce a formal performance management system in a startup
  • Evaluating the pros and cons of continuous feedback versus structured performance reviews
  • Providing meaningful feedback in small teams without creating bureaucracy
  • Aligning compensation and promotions with performance management
  • Building a culture of feedback and accountability in fast-paced environments
  • Navigating the tension between “fire fast” mentalities and a culture of development—how to make intentional decisions about coaching versus letting go, and when each is the right path


This session is part of Startup Boston Week 2025 and is ideal for startup founders, managers, and People Ops professionals looking to refine or implement performance management strategies that suit their team’s needs and growth.
Thursday September 11, 2025 4:00pm - 5:00pm EDT

5:30pm EDT

DEI in the Crosshairs: Navigating Challenges and Driving Impact Through Inclusive Strategies
Thursday September 11, 2025 5:30pm - 6:30pm EDT
With regulatory and political pressures mounting, startups face unique challenges in maintaining their commitment to diversity, equity, and inclusion (DEI). This session will explore how startups can continue prioritizing DEI in a way that is both impactful and legally sound, ensuring that inclusive cultures thrive despite shifting external dynamics.

This session will cover key insights on:

  • Balancing DEI with evolving regulations—how startups can stay compliant while championing diversity
  • Alternative strategies for fostering inclusion without relying on traditional DEI language
  • Measuring DEI progress in a landscape where some metrics are under scrutiny
  • Understanding legal risks associated with DEI programs and ways to mitigate them
  • How business leaders can keep DEI a business priority amid political and legal challenges

You will leave with actionable insights on navigating the complex DEI landscape, ensuring your startup can sustain an inclusive culture while adapting to external pressures.

This session is a part of Startup Boston Week 2025 and is perfect for startup founders, People Ops leaders, legal and compliance professionals, and managers committed to fostering inclusive workplaces despite external challenges.
Thursday September 11, 2025 5:30pm - 6:30pm EDT
 
Friday, September 12
 

8:00am EDT

Day 5 - SBW2025
Friday September 12, 2025 8:00am - 8:00pm EDT
Add Day Five of SBW2025 to your calendar by clicking this link:
https://www.addevent.com/event/Wo25582634
Friday September 12, 2025 8:00am - 8:00pm EDT
Suffolk University 120 Tremont Street, Boston, MA

12:00pm EDT

Feeding the Future: How Foodtech is Changing What (and How) We Eat
Friday September 12, 2025 12:00pm - 1:00pm EDT
From sustainable agriculture to alternative proteins, Foodtech is reshaping how we produce, process, and consume food. 

This session will explore how startups and innovators are tackling the biggest challenges and opportunities in the food industry, including:

  • Innovations in sustainable food production and alternative proteins
  • Scaling challenges for Foodtech startups—and how to overcome them
  • How shifting consumer preferences are influencing product development
  • The role of partnerships and collaborations in driving Foodtech growth

You’ll walk away with a clearer understanding of the future of Foodtech and how to position your company to thrive in this rapidly evolving space.

This session is part of Startup Boston Week 2025 and is ideal for Foodtech entrepreneurs, industry professionals, investors, and researchers looking to innovate in food production and consumer experiences.
Friday September 12, 2025 12:00pm - 1:00pm EDT
 
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