You’ve built something great - now how do you sell it? For first-time founders, launching a product is more than a marketing splash - it’s about building a go-to-market (GTM) motion that drives real revenue from day one.
In this hands-on workshop, we’ll help you create a structured, actionable GTM launch plan focused on sales, not just brand awareness.
From aligning with product and marketing to choosing the right launch approach, this session will give you the frameworks, templates, and confidence to launch with purpose - and close your first customers. We’ll dive into:
What a strong GTM launch plan actually includes
How to align your sales, marketing, and product teams around launch
When to soft launch vs go all-in - and how to decide
How to define and measure launch success in sales terms
Common GTM pitfalls and how to avoid them
This session is part of Startup Boston Week 2025 and is perfect for founders, PMs, and early GTM teams looking to build revenue-driven launch strategies that stick.
Wednesday September 10, 2025 11:00am - 12:00pm EDT
AI is rapidly transforming the way startups bring their products to market - and those who know how to harness it early are gaining a serious edge.
In this tactical panel, startup founders and go-to-market (GTM) leaders will unpack how to practically apply AI across your sales and marketing motions. From automating prospecting to refining messaging and improving funnel performance, we’ll explore the real-world impact of AI on startup GTM strategies.
Whether you’re a founder building your first growth engine, a GTM leader looking to streamline efforts, or an early hire juggling sales and marketing, this session will offer grounded insights and frameworks you can apply right away.
We’ll dive into:
How AI can level-up prospecting and lead scoring from day one
Tools and platforms that automate key GTM workflows (and how to vet them)
Training AI tools to speak in your startup’s voice and value prop
Common missteps and risks to avoid when adopting AI
How to use AI to lower customer acquisition costs without losing the human touch
You’ll walk away with actionable ideas, tool recs, and smarter ways to scale your GTM efforts with limited resources.
This session is part of Startup Boston Week 2025 and is perfect for founders, GTM leaders, early sales and marketing hires, and anyone eager to use AI to grow smarter, not just faster.
Wednesday September 10, 2025 11:00am - 12:00pm EDT
Your pricing model isn’t just a number - it’s a strategy that can unlock growth or hold you back. For early-stage startups, getting monetization right is critical, but too often it’s treated like an afterthought.
In this session, we will break down how to choose, test, and scale a pricing strategy that actually works. You’ll get tactical advice on monetization models, key metrics to track, and common mistakes to avoid when building a revenue engine that scales. We’ll cover:
Proven pricing models for SaaS startups - and when to use them
How to evolve your pricing without alienating early users
Metrics that matter most when it comes to monetization
How to test pricing effectively (and avoid guesswork)
What investors look for in your pricing and revenue model
This session is part of Startup Boston Week 2025 and is ideal for founders, product managers, and early business leaders looking to build sustainable, scalable revenue from day one.
Not all metrics are created equal. In the early days of a startup, it's easy to get distracted by vanity metrics - but the real signals of business health are often buried beneath the noise.
This interactive workshop will break down the essential KPIs every founder and GTM leader should know, track, and report.
We’ll help you connect the dots between what’s happening in your funnel and what investors actually care about, so you can measure what matters and make smarter decisions, faster. You’ll learn:
Which KPIs are mission-critical at Seed vs. Series A
How to accurately track CAC, LTV, churn, and burn
What a clear, compelling dashboard looks like for investor updates
How to evaluate your sales funnel for true efficiency
How to avoid getting misled by vanity metrics
This session is part of Startup Boston Week 2025 and is perfect for founders, GTM operators, and sales leads looking to sharpen their data game and steer their startup with confidence.
For early-stage startups, the first sales often rest squarely on the founder’s shoulders - but making the leap from scrappy solo selling to a repeatable sales engine is a milestone that defines growth.
In this session, we’ll explore the transition from founder-led selling to building your first sales team - what to keep, what to hand off, and how to do it without losing momentum. Designed for technical founders, solo entrepreneurs, and early-stage CEOs, this session is all about practical, real-world advice. We’ll cover:
How to build confidence in your own sales abilities - even if you’ve never sold before
Signs it’s time to hire your first sales rep (and what to look for)
How to shift responsibilities without dropping the ball
Common mistakes non-sales founders make - and how to avoid them
Strategies for balancing product development with the demands of sales
You’ll walk away with frameworks, stories, and next steps to help you own the early sales process and set your future team up for success.
This session is part of Startup Boston Week 2025 and is a must-attend for founders navigating the shift from doing it all to building a team that sells.
Bringing on your first non-founder sales hire is a big leap - and getting it right can supercharge your startup’s growth. But with limited resources and no room for error, how do you find the right person, set them up for success, and avoid the most common early mistakes?
In this panel, experienced founders and sales leaders will walk through how to scope, hire, and onboard your first 1–3 sales reps. Whether you’re hiring an SDR, AE, or full-cycle rep, you’ll leave with the tools to make smart, confident hiring decisions. We’ll dive into:
What makes a great first sales hire - and what red flags to avoid
Whether to hire SDRs, AEs, or full-cycle reps first (and why)
How to structure onboarding and coaching for early sales hires
The KPIs that matter most at this stage
How to build systems and a sales culture that scales
This session is part of Startup Boston Week 2025 and is a must-attend for founders preparing to make their first sales hires.
